>
1st level Category Brand
2nd level Category Ad length
Charactor Ad type
Company name Sample size 200
Tested Time Company type
Research Model
Overall Performance
Diagnostics
Sample Background
Attention:
For good advertise, it must gain the audience attention first. Only entertaining advertise can draw and maintain high attention.
Brand Linkage:
The high performance ad must to help the audience to remember the brand name.
Motivation:
Finally, the advertise must motivate the consumer to "buy" the product. The advertise need communicate enough, important and trust information with the audience.