1st level Category Brand
2nd level Category Ad length
Charactor Ad type
Company name Sample size 200
Tested Time Company type
Research Model
Overall Performance
Sample Background
For good advertise, it must gain the audience attention first. Only entertaining advertise can draw and maintain high attention.
Brand Linkage:
The high performance ad must to help the audience to remember the brand name.
Finally, the advertise must motivate the consumer to "buy" the product. The advertise need communicate enough, important and trust information with the audience.