Attention:
For good advertise, it must gain the audience attention first. Only entertaining advertise can draw and maintain high attention.
Brand Linkage:
The high performance ad must to help the audience to remember the brand name.
Motivation:
Finally, the advertise must motivate the consumer to "buy" the product. The advertise need communicate enough, important and trust information with the audience.
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Click for detail report
- Category comparison
- By advertiser
- Creative elements
- Consumer group
- Overall Performance Model
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API: Advertise Performance Index
API is the integrated measurement of advertise market performance. It is combined of attention, brand linkage and motivation. API is calculated against the norm.
API = Attention X Brand linkage X Motivation
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Attention diagnostics
- Consumer group
- Attention diagnostics
- Overall Performance Model
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BrandLinkage diagnostics
- Consumer group
- BrandLinkage diagnostics
- Overall Performance Model
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Motivation diagnostics
- Consumer group
- Motivation diagnostics
- Overall Performance Model
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Note:
The above data is the driving forces of attention, brand linkage and motivation.
Mark* represents the negative index in the research, which means the smaller the value, the better the performance.